Privacy & Data
Parents
Data Broker Audits: Who has your info?
A look at the industry that buys and sells your family's personal habits.
THE INDUSTRY
Data Brokers are companies you've never heard of that own a 'Digital Dossier' on your family. They know your income, your health interests, and your shopping habits.
THE SOURCE
They get this data from 'Loyalty Cards' at grocery stores, public records, and the free apps you use.
ACTION STEPS
1. Opt-Out Services: Use services like 'Incogni' or 'DeleteMe' to automatically send opt-out requests to hundreds of brokers.
2. Browser Privacy: Use 'Global Privacy Control' (GPC) in your browser settings. This tells every site you visit: 'Do not sell my data.'
3. Minimalist Forms: Never fill out 'Optional' fields on forms or surveys.
Data Brokers are companies you've never heard of that own a 'Digital Dossier' on your family. They know your income, your health interests, and your shopping habits.
THE SOURCE
They get this data from 'Loyalty Cards' at grocery stores, public records, and the free apps you use.
ACTION STEPS
1. Opt-Out Services: Use services like 'Incogni' or 'DeleteMe' to automatically send opt-out requests to hundreds of brokers.
2. Browser Privacy: Use 'Global Privacy Control' (GPC) in your browser settings. This tells every site you visit: 'Do not sell my data.'
3. Minimalist Forms: Never fill out 'Optional' fields on forms or surveys.